As the successful team that they are they use two techniques that are key for their negotiations: market value and bluffing. The market value technique is where every agent awaits for the first player to sign a contract after they have asked for money, depending on the player and stats. This sets the standards and the price that other players can expect. The second main technique is to bluff to the team about another team. Contrasting two teams is a good means to get a good negotiation, and no one can know whether it is true or not. A lot of times there are more than two teams that want to sign a contract with a player, and the agent must be ready to take the most intelligent step, which, at times, means letting go of a deal with a team. For Cepeda Jr. one of the most gratifying negotiations was when Nike signed a marketing campaign for eight years with Ivan “Pudge” Rodriguez who has been one of the most influential Latino baseball players in the Major Leagues, and Orlando understands the difficulty that it is to negotiate a contract with such a sponsor, which can truly pick out anyone they wish to.
In this picture with Orlando Cepeda Jr. and my mom.